CSA (BE): A study on the new consumption modes of audiovisual media services

posted on 12 March, 2021   (public)

A quantitative and qualitative study to understand the impact of new modes of audiovisual content consumption on television viewing

The CSA (BE) has released, in English, the results of its study on the forms of consumption of audiovisual media services and their evolution in the French-speaking part of Belgium (Wallonia-Brussels federation).

Presented through a dedicated website, this report intends to analyse the impact on television viewing of the new audiovisual services, which the CSA defines as “all the means allowing a given consumer to use services offering audio-visual content on demand, by freeing themselves from the constraints of television” (fixed time and predefined programme schedule).

Based on a quantitative a standardised survey sent to 2000 participants – and a qualitative approach – a semi-structured interview with 30 persons chosen for their representativeness - the research focuses on both the economic and social aspects of the issue.

 To draft their questionnaires, the CSA identified three main themes:

  • The volume of different devices available;
  • The audiovisual consumption, which can be both on a single-user as well as simultaneous basis;
  • The complementarity and substitutability of the different forms of audiovisual consumption.

While the quantitative part focuses on the attitudes of consumers, the qualitative part intends to understand the users' perceptions and expectations of their audiovisual content’s consumption.

The study also highlights the factors impacting the ways of consumption which can be social - gender, price of services, age, family situation, level of house income, etc – but also contextual – time of the day, location…, etc .

As a result, the CSA, based on the data collected and analysed, presents a series of standard profiles of consumers, underlining the emergence of a form of "multimedia zapping".


Source: CSA.Be