Recommendations on how online platforms, broadcasters and streaming services should promote media literacy

UK regulator Ofcom has launched a public consultation on draft recommendations designed to help a wide range of services (including broadcasters, streaming services, social media and search platforms) to play a stronger role in promoting media literacy.

The publication of the recommendations is a requirement stemming from Ofcom's three-year media literacy strategy.

Key aims include:

• Meaningful choice by design – embedding inclusive design and policy decisions from the outset;

• User empowerment and control – providing tools for personalisation and support for parents and caregivers;

• Critical engagement skills – promoting educational content, campaigns and partnerships, with attention to underserved audiences;

• Continuous evaluation – assessing and publishing the impact of initiatives.

Stakeholders are invited to submit responses by 8 December 2025, with final recommendations expected in Spring 2026.

Alongside the consultation, Ofcom has also published a report highlighting effective approaches to media literacy. The “train the trainer” programmes are designed for professionals working with children and young people.

 

• How to promote Media Literacy, Consultation on recommendations for online platforms, broadcasters and services (PDF, EN)
• Further information and consultation documents available here.

Source: Ofcom

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Additional EPRA background: 
The need for a holistic and mutistakeholder approach to promote media and information literacy has also often been highlighted during the discussions held by EMIL, EPRA's Taskforce on Media Literacy