At the request of the National Council of TV and Radio Broadcasting of Ukraine, the National Democratic Institute (NDI) - a non-profit, non-partisan and non-governmental organisation - has drafted a methodology for monitoring gender issues in the media, as part of its project “Promoting Equality and Combating Discrimination in Ukraine” launched by Sweden.
Even though recent changes at legislative level have been introduced in Ukraine regarding gender-related issues, more can be done to comply with relevant European standards and the National Council, within its powers and remit, intends to do its best to make the media be more sensitive and accountable for the spread of discrimination, sexism and stereotypes.
Released in early April 2021, this methodology consists of a horizontal model applying to six types of content (advertising, films, news programmes, entertaining, cognitive, informative and analytical programmes), combining both qualitative and quantitative analysis.
Within the framework of the Media Change Ukraine Project (launched by the National Council in early 2020), a series of trainings with representatives of regional and local broadcasters and the regional representatives of the Regulator is planned to introduce the document to participants and to explain how to implement this tool in practice.
Reporting materials on the results of systematic monitoring of gender issues in the media will be published on the Regulator’s website. The first results are already available here [UA].