On 8 June 2017, the Council of the European Union adopted the new regulation on the portability of digital services across the EU, which will allow consumers who paid for online content services in their member state of residence to be able to access them in all the other member states.
The regulation will apply to all content services which are provided against a payment. Free to air services, such as those provided by certain public broadcasters, will have the option to opt in the legal regime of the regulation provided that they verify beforehand the country of residence of their subscribers.
The regulation aims to remove obstacles to cross-border portability on online services usually arising from the fact that the rights for the transmission of content protected by copyright are often licensed on a territorial basis. The new measures intend to ensure equal access from abroad to content legally acquired or subscribed to in the member state of residence and in the member state where the user is currently situated.
The new rules are expected to enter into force in the beginning of 2018 (nine months after the publication of the regulation in the Official Journal of the European Union).