Irish BAI issues revised Rules on Food Advertising to Children

posted on 07 June, 2013   (public)

The Broadcasting Authority of Ireland (BAI) has issued on 4th June 2013 revised versions of its General and Children’s Commercial Communications Codes. The Codes have been updated to include rules on commercial communications for High Fat, Salt and Sugar (HFSS) food directed at children. The rules will come into effect on 2nd September 2013 and will apply to all radio and television broadcasters in the Republic of Ireland.

The BAI has also published guidance notes on the Codes and the Nutrient Profiling Model as an aid for broadcasters, advertisers and members of the public in understanding the intent and application of the rules.

Press release

Revised Children’s Commercial Communications Code

Revised General Commercial Communications Code

Guidance notes for Children’s Commercial Communications Code

Guidance notes for General Commercial Communications Code

Source: Website of the BAI