EPRA adopts Strategy for 2021-2023

posted on 11 December, 2020   (public)

"Sharing knowledge to embrace change" is EPRA's motto for the next three years

The community of EPRA members unanimously adopted a new Strategy covering the period 2021-2023, through an online procedure ending on 7 December 2020.

Initially planned for adoption in spring 2020, the Executive Board decided to amend the original draft in order to reflect on the impact of the pandemic on the media, and to defer the entry into force of the revised Strategy to 2021. 

The EPRA Strategy for 2021-2023 is composed of three parts:

  • the introductory section provides background, context and highlights challenges
  • the second section sets out the Vision, Mission and Values Statement and
  • the third part lists the Strategic Objectives for the period 2021-2023.

The content of the Strategy has been generated by the Executive Board and the Secretariat based on their understanding of the work of EPRA and knowledge of EPRA members and their current experiences and challenges. It also takes into consideration the inputs provided by the membership during the various phases of the consultation.


'Sharing knowledge to embrace change' will be EPRA's  motto for the next three years. The Strategy  seeks to  identify and to respond to the challenges of EPRA as a network and to the challenges facing individual members in the period 2021-2023.


Process and time-line: 

  • On 30 July 2020, a consultation with members on the new amended draft strategy was launched.
  • Taking into account the feedback received by members, a new draft strategy was circulated on 30 November.
  • An online procedure for adoption was launched on 30 November and open until 7 December.
  • Tthe EPRA Strategy for 2021-2023 was unanimously adopted by EPRA members by 7 December.


Next steps: 

A three-year EPRA Work Plan will now be prepared to give practical effect to the strategic goals and objectives.



Source: EPRA Secretariat