AI use in the media: implementation of Council of Europe guidelines in Ukraine

posted on 14 March, 2024   (public)

Guidelines to disseminate relevant international practices, principles and responsible use of AI systems in news media

Ukraine - the Ministry of Digital Transformation, the Ministry of culture and information policy and the National Council of Television and Radio Broadcasting of Ukraine - has developed "Guidelines on the responsible use of artificial intelligence in the news media".

These guidelines implement the Council of Europe Steering Committee on Media and Information Society's Guidelines on the responsible implementation of artificial intelligence systems in journalism adopted on 30 November 2023 (see also EPRA news). 

The Guidelines aims at being applied to systems directly developed both by the media entity or by a third party and promoting a responsible use of AI systems in the news media. 

  • They outline key principles such as a systematic assessment of risks, transparency and clarity, awareness of the audience, responsible editorial decision, data protection, diversity,  accountability or human oversight. 
  • The document also includes links to useful material (educational series on AI for skills development, a recommended algorithm to assess AI systems' overall security and reliability) and some best practices examples from other European media outlets.



Further information on media regulators and the use of AI in journalism:
- On 19 October 2023, the Medienrat (Media Council) of the Bayerische Landeszentrale für neue Medien (Bavarian New Media Authority - BLM) issued Guidelines on the use of AI in journalism. German media regulators are also currently working on a common position on AI.
- See also the article in the Iris Newsletter from the European Audiovisual Observatory