The European Commission today published the Study on the implementation of the provisions of the Audiovisual Media Services Directive concerning the promotion of European works in audiovisual media services.
The study provides an analysis of national legal measures implementing Articles 16 and 17 of the AVMS Directive (linear services) and Article 13 of the AVMS Directive (on-demand services). The study also provides an economic analysis and description of the current market structure and revenue of the EU television sector.
The schedules of 54 broadcasters from 11 Member States, as well as the catalogues of a sample of 51 non-linear media services from the same States, were analysed to provide data on the offer of European works. The content analysis confirmed the general level of compliance of European broadcasters with Articles 16 and 17.
The study suggests, however, that current provisions of the AVMS Directive are not sufficient to ensure the achievement of its economic objectives. In economic terms the European audiovisual production industry remains highly fragmented.