On 16 January 2013, Ofcom imposed a fine of £100,000 on the service provider Playboy TV/Benelux Limited for failing to protect children from potentially harmful pornographic material. Two on demand programme services (ODPS) owned by Playboy (Playboy TV and Demand Adult) allowed users to access hardcore videos and images without having acceptable controls in place to check that users were aged 18 or over.
Ofcom concluded that Playboy’s failure to protect children from potentially accessing these sites was serious, repeated and reckless. Playboy TV and Demand Adult had breached Rule 11 of the Authority for Television On Demand (ATVOD) by having no effective systems in place to protect under 18s from unsuitable free and paid-for content.
Due to the serious nature of these breaches, financial penalties of £65,000 (Demand Adult) and £35,000 (Playboy TV) have been imposed on Playboy.