26 August, 2014
Ofcom publishes its 11th Communications Market Report
Ofcom’s 11th Communications Market Report into the UK’s TV, radio, broadband, telecoms and postal industries, published on 7 August 2014, reveals that a 'millennium generation' of 14 and 15 year olds are the most technology-savvy in the UK and are the first generation to benefit from broadband and digital communications.
Ofcom's research shows that:
The highest confidence and understanding of digital communications and technology is reached by mid-teenagers;
The communications habits of adults of all ages are shifting as they embrace newer services and take advantage of portable connected devices - the average UK adult now spends more time using media or communications (8 hours 41 minutes) than they do sleeping (8 hours 21 minutes);
Tablet and smartphone devices are starting to dominate desktop computers. Over four in 10 households (44%) have a tablet - up from 24% a year ago. Smartphone take-up increased rapidly up to six in 10 adults (61%), compared to 50% a year earlier;
On average viewers watched 3 hours 52 minutes of TV per day in 2013. It was the first time since 2009 that TV viewing has fallen below 4 hours per day;
12% of TV households had a smart TV in Q1 2014, smart TVs have increased their market share to 45% of all TV sales;
Over the past six years the reach of radio has remained largely unchanged - 90.4% of the adult population tuned into radio in 2013.
Ofcom has also published Communications Market Reports for Scotland, Northern Ireland and Wales.