Every two years, the Norwegian Media Authority examines the population's critical media understanding, with a view to gaining insight into how critical media understanding develops over time.
In the new representative survey, the respondents were given several practical tasks, including answering whether six specific items on a front page from an online newspaper were editorial or commercial. Respondents should also define the type of information a Google search led to, and assess whether it was commercial, editorial or public information.
Some key outcomes of the study include:
The results highlight the importance of clear labelling and identification of different types of content and of measures to strengthen source-critical competence.
Strengthening the population's critical media understanding is a priority for the Norwegian Media Authority: it develops advice and guidance material for various groups, and will soon come up with a new scheme for the elderly. The Authority has also developed teaching programmes on source criticism for secondary school students.