The European Commission today presented a report on the application of the Audiovisual Media Services Directive (AVMSD).
This is the first application report on the AVMSD and covers the period 2009-2010. The first part of the report looks retrospectively at the implementation of the Directive, including questions about the effectiveness of qualitative advertising rules in a sector where the offer and individuals' response to advertising are changing. The second part addresses in a prospective way the influence of important technological changes on the regulatory framework as traditional broadcasting and internet rapidly converge.
The Commission plans to launch a public consultation on Connected TV by the end of 2012 and to update its guidance on televised advertising in 2013.