On 19 November, the EPRA Media Literacy Taskforce issued its latest set of practical guidelines: "top tips" on planning Media Literacy campaigns.
There are plenty of examples of successful and impactful media literacy campaigns across Europe and further afield such as the International Safer Internet Day campaign. The work that goes behind the scenes in terms of designing, developing, implementing and managing media literacy campaigns is somewhat less well documented.
This document, jointly produced by Martina Chapman (Mercury Insights) and Stephanie Comey (Broadcasting Authority of Ireland), outlines some of the key considerations when developing and delivering a media literacy campaign, based on the experience of the Be Media Smart campaign organised by Media Literacy Ireland, the network established and supported by the Broadcasting Authority of Ireland.
Photo by Jo Szczepanska on Unsplash
Media Literacy is the literacy of our age and running public awareness campaigns is an important element of a coordinated approach to promoting media literacy. It is therefore advisable to plan them carefully.
The Top Tips on planning a media literacy campaign were presented to EPRA members on the occasion of the 50th EPRA meeting which took place in Athens on 23-25 October 2019 during a working group session focusing on media literacy skills relating to the use of social media and video-sharing platforms. The Norwegian and the Catalan regulators also presented examples of recent awareness raising campaigns respectively targetting senior citizens and teenagers.