Irish BAI consults on draft general and children's commercial communications codes

posted on 04 April, 2012   (public)

The Broadcasting Authority of Ireland (BAI) has launched a public consultation on a new Draft Children’s Commercial Communications Code and a new Draft General Commercial Communications Code on 30th March 2012.

Under existing rules, commercial communications which are of particular interest to children or those broadcast during children’s programmes, are required to be responsible in their messaging and portrayal of food and drink to those aged under 18. 

The new Draft Codes have been developed under the BAI’s obligations as set out in the Broadcasting Act 2009.

The Draft Codes deal, in particular, with the approach to be taken to the regulation of commercial communications for products that are high in fat, salt and sugar (HFSS).

Draft BAI General and Children's Commercial Communications Codes

Press Release

Source: Website of the Broadcasting Authority of Ireland