On 26 November 2010, the Conseil supérieur de l'audiovisuel, the French media regulatory authority, launched a call for tender for one or more on-demand services (either encrypted or free-to-air) to be broadcast on digital terrestrial television.
The deadline for applications is 14th March 2011.
http://www.csa.fr/upload/decision/appel_smad_annexe_8_fevrier_2011.pdf