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European Commission report on the promotion of European works

posted on 26 September, 2012   (public)

The European Commission published its report on the promotion of European works in television and on-demand audiovisual media services on 26 September 2012. The report examines how the Members States complied with the requirements of Articles 13, 16 and 17 of the Audiovisual Media Services Directive during the period 2009-2010. The report is based on the Study on the implementation of the provisions of the AVMS Directive concerning the promotion of European works and on the data provided by Member States.

According to the Commission’s report, most Member States comply with the rules on promotion of European works. The proportion of European works on TV is quite satisfactory and continued to increase (an average of 64.3% was achieved in 2010). However, the majority of these works are domestic works and the proportion of independent productions on television is declining. The Commission calls on Member States to take account of the low circulation of non-domestic European works and address this issue where possible.

Concerning the application of Article 13, which imposes the obligation to promote European works on on-demand services, the report reveals a lack of uniformity in implementing this obligation. Only a few Member States reported that they had imposed specific promotion measures. According to the information provided by 14 countries, on-demand services reserved a rather high share of their programmes for European works. However, the Commission could not draw any reliable conclusions because of the insufficient data due to the late transposition of the AVMS Directive in some Member States and the uneven development of the on-demand service markets.

Press release with links to translations of the full report into official EU languages and accompanying Staff working Document (SWD(2012) 269 final)

Full report COM (2012)522 (in English)

Source: website of the European Commission