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First report on the application of the Audiovisual Media Services Directive

posted on 07 May, 2012   (public)

The European Commission today presented a report on the application of the Audiovisual Media Services Directive (AVMSD).

This is the first application report on the AVMSD and covers the period 2009-2010. The first part of the report looks retrospectively at the implementation of the Directive, including questions about the effectiveness of qualitative advertising rules in a sector where the offer and individuals' response to advertising are changing. The second part addresses in a prospective way the influence of important technological changes on the regulatory framework as traditional broadcasting and internet rapidly converge.

The Commission plans to launch a public consultation on Connected TV by the end of 2012 and to update its guidance on televised advertising in 2013.

Press release of the European Commission

Report on the application of the Audiovisual Media Services Directive

Source: Website of DG Information Society & Media