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The 18th meeting of the EPRA took place in Nicosia, Cyprus on the 23
and 24 of October 2003. Ninety-five participants from 34 countries attended
the meeting, which was hosted by the Cyprus Radio-Television Authority.
Forty-three regulatory authorities were represented and were joined by
the permanent observers from the Council of Europe and the European Commission.
The plenary session was dedicated to the topic of 'Media developments
in acceding, candidate and transition countries - What is and what can
be the role of the regulators?'. Hagi Shein, from the Estonian Broadcasting
Council gave an overview of the current phase of implementation of EU
media policy standards in the aforementioned countries, reported on the
impact, problems and differences in approach and comprehension of the
goals and aims of the EU media policy principles and identified possible
common interests of these countries and current challenges for the regulators.
Izabella Chruslinska, from the Polish Broadcasting Council reported on
concrete measures of assistance between regulatory authorities such as
twinning programmes, working groups, and seminars.
Two working groups convened simultaneously during the afternoon of the
first day. 'New advertising techniques and new forms of programme funding'
was the theme of the first working group where video examples from Germany,
Norway and the UK were presented. The group dealt with concrete problems
raised for the regulators from these new techniques and services and the
ways they can be dealt with. The need for special rules on these services
and the introduction or expansion of self-regulation were debated. It
was concluded that the rules on editorial content, human dignity, freedom
of speech, protection of minors and consumer protection should be the
guiding principles for regulatory authorities.
The second working group, on 'Separation of editorial content from
commercial interests and surreptitious advertising', dealt with video
examples from Austria, Belgium (CSA), Denmark and France. In particular,
the group focused on the issue of the defining criteria and the question
of proof of surreptitious advertising. The group also debated on the question
as to whether product placement could or should be treated differently
in audiovisual and cinematographic works, or in foreign or domestic programmes.
On the second day, the European Commission (DG Education and Culture)
and the Council of Europe (Media Division) reported on their recent activities.
Emmanuelle Machet, Secretary to the EPRA and Marianna Aletrari, from the
Cyprus Radio-Television Authority made presentations on rating systems
and the possible need for a uniform pan-European rating system. On the
basis of a background paper produced by the EPRA Executive Board, members
debated several suggestions dealing with the future format of the EPRA.
Some decisions were made in Nicosia while others will be further explored
and debated again at the meeting in Stockholm.
The next EPRA meeting will take place on 3-4 June 2004 in Stockholm at
the joint invitation of the Swedish Broadcasting Commission and the Swedish
Radio and TV Authority.
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